Marwadi University
Rebranding for Results

Capturing a Legacy in Motion

In a fiercely competitive pitch alongside some of the most renowned brand agencies in India, Bestow emerged as the strategic partner of choice for Marwadi University. What set us apart? A commitment to deep research, grounded insights, and a forward-thinking vision for academic branding.

Client Marwadi University

Industry Education

Country India

Services Rebranding

The Challenges

Marwadi University-a well-established name in Gujarat’s academic landscape-faced two key challenges:

Modernizing Brand Identity

The university needed to revamp its identity to connect with Gen Z students, academic stakeholders, and industry partners, without losing its rich legacy.

Modernizing Brand Identity

The university needed to revamp its identity to connect with Gen Z students, academic stakeholders, and industry partners, without losing its rich legacy.

Geographic Expansion

While the brand had a strong foothold in the Saurashtra region, it lacked visibility and resonance in North Gujarat-a high-potential region for student recruitment and brand recognition.

Bestow’s Approach

Strategy Led by Research

In-Depth Brand Audit: We began with an extensive brand audit involving surveys and focus groups that included students, faculty, and the management team.
Insight-Driven Identity Refresh: The original logo was partially revamped to preserve brand legacy while modernizing its visual appeal, based on real feedback and perception studies.
Defining the Brand Position: A refined brand positioning was developed-one that reflected innovation, inclusivity, and excellence in education.
Regional Positioning Strategy: We crafted a targeted plan to strengthen the brand's presence in North Gujarat, tailoring messaging and creatives to regional aspirations and competitive benchmarks.

Before

After

Creative & Strategic Deliverables

Brand Manual: We crafted a comprehensive brand manual defining tone, typography, color palette, and usage guidelines.
Dynamic Visual Language: A new visual identity with bold, youthful appeal was introduced across platforms.
Video Assets: High-impact promotional videos captured the campus vibe and aspirations of students.
PAN-Gujarat Media Campaign: A full-scale admission campaign with creatives tailored for digital, print, and outdoor media focused heavily on penetrating North Gujarat with a compelling narrative.

The Impact

Conversion Uplift

The university witnessed a 30% to 42% surge in student admissions, reflecting increased brand engagement and preference.

Success Matrix Tracked

Improvements were tracked through web traffic analytics, engagement metrics, and lead conversion rates.

North Gujarat Recognition

The brand now enjoys improved awareness and desirability among students and influencers in North Gujarat.

Outcome

From perception to performance, Bestow helped Marwadi University redefine its market presence while staying rooted in its academic values. This collaboration exemplifies our core strength-bridging research with creativity to build future-ready brands.

Schedule a free consultation with one of our experts.

Start-ups, SME’s & Enterprises are all in need of a reliable software development partner. We’ll work with you to ensure you find the right solution for your business and deliver it on time.