We recommended and implemented a complete brand revamp, starting with a new logo that accurately reflected iLEAP's focus on soft skill development.
Following the logo redesign, we developed an extensive brand identity guide detailing logo usage, application areas, and the design of various marketing collaterals, including ID cards, flyers, file folders, posters, window designs, caps, t-shirts, brochures, and more.
To raised market awareness of iLEAP's quality programs, we developed and executed a targeted social media marketing strategy.
This initiative resulted in increased website traffic, enhanced social media engagement, and a growing online presence, indicating successful market penetration.
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We managed the complete relaunch of iLEAP, which included event planning and execution.
As part of this initiative, we assisted in designing book covers and other materials for iLEAP's newly developed curriculum, ensuring consistency across all brand touchpoints.
We revamped their website to align with 21st-century trends, ensuring it is visually appealing and user-friendly for parents who are the primary audience and potential franchisees.
The new website has been designed to embody iLEAP's promise of offering modern, relevant soft skills programs with a focus on functionality and aesthetics.
By effectively addressing the brand identity challenges and implementing a comprehensive marketing strategy, iLEAP successfully transformed its brand and positioned itself as a leading provider of 21st-century soft skills development programs.
