Transforming Lubi Pumps - A Branding &
Marketing Breakthrough by Bestow
Marketing Breakthrough by Bestow
Lubi Pumps, a leading manufacturer of integrated pumping solutions since 1995, has built a strong reputation in industrial, agricultural, and domestic water solutions. With an established presence in Vadodara, Ahmedabad, and Mumbai, the company sought a strategic partner to elevate its brand positioning and market visibility.
Amidst stiff competition from renowned agencies, Bestow secured a long-term partnership with Lubi Pumps by delivering a compelling growth strategy and innovative ideations. Recognizing the need for a transformative approach, Bestow developed a comprehensive branding and marketing strategy to reinforce Lubi’s market leadership and highlight its forward-thinking innovations.
Conducted an in-depth brand audit to assess strengths, weaknesses, and market perception.
Defined core brand identity, values, and positioning.
Established a consistent brand voice and messaging framework.
Partial Logo Revamp: Bestow introduced a subtle yet impactful evolution of Lubi’s logo to integrate elements representing Solar Pump technology, symbolizing innovation and sustainability.
Bestow implemented a Blue Ocean Strategy, ensuring divergence from industry norms and creating a unique market space for Lubi.
Developed an effective and powerful tagline - ‘Badhte Bharat Ki Pehchaan’ to emphasize national progress and ‘Pump it up with Lubi’, reinforcing energy, efficiency, and reliability.
These taglines positioned Lubi as a modern, innovative, and future-ready brand, distinct from competitors.
Designed impactful marketing collaterals like print advertisements, corporate videos and short clips for online marketing, and radio spots.
Developed visually appealing OOH (out-of-home) campaigns, including hoardings and kiosk branding.
Created compelling promotional materials such as pens, caps, and T-shirts to reinforce brand presence.
Implemented a comprehensive social media branding strategy with engaging Facebook posts.
Developed interactive content, including corporate videos and brand storytelling campaigns.
Optimized Lubi’s website for search engine visibility and user experience.
Conceptualized and executed impactful exhibition setups to showcase Lubi’s products effectively.
Designed retail and stall displays to maximize visitor engagement.
Continuously monitored brand communication impact through data-driven insights.
Evaluated brand equity and audience response to refine future strategies.
Increased visibility across print, digital, and outdoor media.
Social media campaigns led to a 40% increase in engagement.
Lubi repositioned itself as an industry leader in innovative pumping
solutions.
Exhibition strategies and digital marketing efforts contributed to a 30% increase in qualified leads.
Unified brand identity across all communication channels improved
brand recall.
The new logo adaptation and strategic messaging reinforced Lubi’s commitment to cutting-edge technology and sustainability.
Bestow's expertise in branding and marketing successfully transformed Lubi's presence in the industry. Through a strategic blend of storytelling, digital excellence, and brand positioning, Lubi emerged as a dynamic and customer-centric brand. This case study exemplifies how Bestow's research-driven and futuristic approach empowers businesses to thrive in competitive markets.
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