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Transforming Lubi Pumps - A Branding &
Marketing Breakthrough by Bestow

Client Overview

Lubi Pumps, a leading manufacturer of integrated pumping solutions since 1995, has built a strong reputation in industrial, agricultural, and domestic water solutions. With an established presence in Vadodara, Ahmedabad, and Mumbai, the company sought a strategic partner to elevate its brand positioning and market visibility.

Amidst stiff competition from renowned agencies, Bestow secured a long-term partnership with Lubi Pumps by delivering a compelling growth strategy and innovative ideations. Recognizing the need for a transformative approach, Bestow developed a comprehensive branding and marketing strategy to reinforce Lubi’s market leadership and highlight its forward-thinking innovations.

Client Lubi Pumps
Industry Manufacturing
Country India
Services Integrated Marketing

Bestow's Strategic Approach

1. Brand Strategy & Identity Development

  • Conducted an in-depth brand audit to assess strengths, weaknesses, and market perception.

  • Defined core brand identity, values, and positioning.

  • Established a consistent brand voice and messaging framework.

  • Partial Logo Revamp: Bestow introduced a subtle yet impactful evolution of Lubi’s logo to integrate elements representing Solar Pump technology, symbolizing innovation and sustainability.

Before
After
2. Blue Ocean Strategy & Unique Positioning

  • Bestow implemented a Blue Ocean Strategy, ensuring divergence from industry norms and creating a unique market space for Lubi.

  • Developed an effective and powerful tagline - ‘Badhte Bharat Ki Pehchaan’ to emphasize national progress and ‘Pump it up with Lubi’, reinforcing energy, efficiency, and reliability.

  • These taglines positioned Lubi as a modern, innovative, and future-ready brand, distinct from competitors.

3. Creative & Integrated Communications

  • Designed impactful marketing collaterals like print advertisements, corporate videos and short clips for online marketing, and radio spots.

  • Developed visually appealing OOH (out-of-home) campaigns, including hoardings and kiosk branding.

  • Created compelling promotional materials such as pens, caps, and T-shirts to reinforce brand presence.

4. Digital & Social Media Strategy
5. Event & Exhibition Management

  • Conceptualized and executed impactful exhibition setups to showcase Lubi’s products effectively.

  • Designed retail and stall displays to maximize visitor engagement.

6. Brand Monitoring & Performance Analysis

  • Continuously monitored brand communication impact through data-driven insights.

  • Evaluated brand equity and audience response to refine future strategies.

Results & Impact

  • Enhanced Brand Recognition:

    • Increased visibility across print, digital, and outdoor media.

  • Higher Audience Engagement:

    • Social media campaigns led to a 40% increase in engagement.

  • Stronger Market Positioning:

    • Lubi repositioned itself as an industry leader in innovative pumping
    solutions.

  • Effective Lead Generation:

    • Exhibition strategies and digital marketing efforts contributed to a 30% increase in qualified leads.

  • Consistent Branding:

    • Unified brand identity across all communication channels improved
    brand recall.

  • Innovative Perception:

    • The new logo adaptation and strategic messaging reinforced Lubi’s commitment to cutting-edge technology and sustainability.

Conclusion

Bestow's expertise in branding and marketing successfully transformed Lubi's presence in the industry. Through a strategic blend of storytelling, digital excellence, and brand positioning, Lubi emerged as a dynamic and customer-centric brand. This case study exemplifies how Bestow's research-driven and futuristic approach empowers businesses to thrive in competitive markets.

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