To establish the brand as a trusted leader in both industrial and household pump segments, while expanding its reach into international markets. This strategy enhances the brand's image, ensuring it resonates with a global audience and solidifies its reputation beyond domestic borders.
To achieve objectives, we implemented a comprehensive branding and marketing strategy. This included thorough market research, rebranding efforts, and the development of a new brand identity.
A multi-faceted marketing campaign was launched, encompassing digital, print, and outdoor advertising channels.
Leveraged print media to reach a broad audience with targeted messages.
Implemented digital strategies, including social media marketing, search engine optimization (SEO), and online advertising to engage with tech-savvy consumers.
Utilized billboards, transit ads, and other outdoor advertising methods to enhance brand visibility.
Created compelling television advertisements to capture the attention of a wide demographic through engaging visual content.
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"Pump it up with lubi" - for international market
"badhte bharat ki pehchan" - for domestic market
The slogans collectively create a powerful brand identity for Lubi Pumps. The English slogan leverages the product's core function to evoke energy, power, and excitement, while the Hindi tagline positions Lubi Pumps as a symbol of India's progress and development. The slogan not only informs but also emotionally connects with consumers, making it a memorable and impactful tagline.
The campaign yielded significant positive results, including:
Enhanced recognition of the Lubi Pumps brand in both domestic and international markets.
Greater market share and presence in targeted segments.
More customer visits, inquiries, and overall sales at Lubi Pump dealerships.
The campaign contributed to a positive shift in brand perception, establishing Lubi Pump as a leading player in the pump industry.