mathello, a new brand in the UAE offering an Abacus program, approached us at the early stages of their business to help scale up their operations. As a franchising based program, they needed a strong branding and marketing strategy to increase their franchise business and enroll more students.
We embarked on a comprehensive brand positioning for mathello, starting with the development of brand guidelines. Though they already had a logo, we expanded its application across various brand assets, including letterheads, business cards, ID cards, uniforms, envelopes, center designs, posters, and flyers. Our approach encompassed the following key areas:
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We ensured that mathello's brand identity was consistently represented across all Materials, thereby enhancing its market positioning.
We crafted a cohesive visual rebranding strategy that aligned with their business goals.
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We successfully managed mathello's social media from scratch, focusing on increasing brand engagement and driving enrollment at their centers.
We designed a dual-purpose website that targets both B2B and B2C audiences, catering to potential franchisees and students alike.
We created various marketing collaterals, including flyers and posters, to support their offline marketing efforts.
We developed a web application to streamline operations, managing everything from inquiries to student management.
We also assisted mathello in creating a pitch deck by, providing strategic and marketing insight to strength their brand communication.
The web application enabled smoother management of their operations.
Our website redesign and digital branding efforts led to a noticeable increase in online traffic.
mathello has become synonymous with the abacus program in the UAE, thanks to effective brand positioning and engagement strategies.
Through our digital marketing efforts, which include social media and paid Advertisments, has begun generating valuable leads.
This brand transformation not only positioned mathello as a leading abacus program in the UAE but also set the stage for its continued growth and success.