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mathello

mathello provides a modern educational experience designed to prepare students for success in our fast-paced world. With its innovative Abacus program, it helps students develop crucial skills for navigating today's competitive landscape.

Client Challenge

mathello, a new brand in the UAE offering an Abacus program, approached us at the early stages of their business to help scale up their operations. As a franchising based program, they needed a strong branding and marketing strategy to increase their franchise business and enroll more students.

Our Solution

We embarked on a comprehensive brand positioning for mathello, starting with the development of brand guidelines. Though they already had a logo, we expanded its application across various brand assets, including letterheads, business cards, ID cards, uniforms, envelopes, center designs, posters, and flyers. Our approach encompassed the following key areas:

Branding Aspect

Identity Rebranding

We ensured that mathello's brand identity was consistently represented across all Materials, thereby enhancing its market positioning.

Brand Design

We crafted a cohesive visual rebranding strategy that aligned with their business goals.

Marketing Aspect

Digital Branding

We successfully managed mathello's social media from scratch, focusing on increasing brand engagement and driving enrollment at their centers.

Website Development

We designed a dual-purpose website that targets both B2B and B2C audiences, catering to potential franchisees and students alike.

Offline Marketing

We created various marketing collaterals, including flyers and posters, to support their offline marketing efforts.

Website Application

We developed a web application to streamline operations, managing everything from inquiries to student management.

We also assisted mathello in creating a pitch deck by, providing strategic and marketing insight to strength their brand communication.

The Impact

Smoother Operations

The web application enabled smoother management of their operations.

Increased Website Traffic

Our website redesign and digital branding efforts led to a noticeable increase in online traffic.

Brand Recognition

mathello has become synonymous with the abacus program in the UAE, thanks to effective brand positioning and engagement strategies.

Lead Generation

Through our digital marketing efforts, which include social media and paid Advertisments, has begun generating valuable leads.

This brand transformation not only positioned mathello as a leading abacus program in the UAE but also set the stage for its continued growth and success.