Discover the Key to Increasing Your Brands Reach By 561%

How to Make LinkedIn Work for Your Brand Beyond Job Hunting

Think back to the last major announcement your company made, whether it was a significant funding milestone, an exciting expansion, or a big media feature.

Now, ask yourself honestly: How many of your employees actively shared that news with their networks? More importantly, did you encourage them to do so?

If the answer to either is “not much,” you missed a powerful opportunity to extend your content’s reach.

Here’s why it matters: Social media posts from employees generate more reach than the same message shared on a company’s official channels, plus, they drive eight times more engagement.

LinkedIn has evolved beyond a job-hunting platform into a powerhouse for brand-building, networking, and lead generation. With over 1 billion users, LinkedIn offers immense potential for businesses to establish authority, engage with their audience, and drive meaningful business growth. However, simply creating a company page isn’t enough. To truly leverage LinkedIn, brands must implement a strategic LinkedIn marketing strategy that goes beyond recruitment.

In this blog, we’ll explore the latest trends and actionable strategies to elevate your brand’s presence on LinkedIn. Plus, we’ll highlight how Bestow, the best social media marketing agency, can help you craft a winning LinkedIn presence.

1. Embrace Short-Form Video Content

Video content has taken over LinkedIn, with a 34% increase in video uploads and a 36% growth in viewership year-over-year. Short-form videos allow brands to showcase expertise, introduce products, or give behind-the-scenes insights in an engaging way.

Tips for Video Marketing on LinkedIn:

Keep It Short & Valuable: 90 seconds or less for maximum impact.
Use Captions: Over 80% of LinkedIn users watch videos with the sound off.
Showcase Thought Leadership: Share industry insights, tips, and success stories.

2. Foster Employee Advocacy

Your employees are your brand’s biggest ambassadors. When employees actively share content, it can boost organic reach by 561% compared to brand-only posts.
(GaggleAMP)

How to Encourage Employee Advocacy:

Provide Shareable Content: Make it easy for employees to share posts.
Recognize & Feature Employees: Celebrate their achievements and contributions.
Offer Incentives: Encourage participation through engagement challenges.

3. Leverage AI and Automation
AI-driven tools can enhance LinkedIn marketing by optimizing content scheduling, engagement, and personalization.
How AI Can Boost LinkedIn Strategy:
Content Curation: AI tools suggest trending topics and generate post ideas.
Automated Outreach: Personalized messaging at scale.
Performance Analytics: AI-driven insights to refine content strategy.
4. Engage in LinkedIn Groups
Joining relevant LinkedIn Groups allows brands to connect with niche communities and establish thought leadership.
Steps to Leverage LinkedIn Groups:
Join Industry-Specific Groups: Engage where your audience is active.
Provide Value: Answer questions and share insights instead of direct promotion.
Host Discussions: Create conversations around trending topics.
5. Utilize Data-Driven Strategies
A data-backed LinkedIn marketing strategy ensures continuous improvement and targeted content delivery.
Metrics to Track:
Engagement Rate: Measure likes, comments, and shares.
Click-Through Rate (CTR): Monitor link performance.
Conversion Rates: Track leads generated from LinkedIn.
6. Implement Authentic Storytelling
Storytelling humanizes your brand and strengthens audience connections.
Storytelling Ideas for LinkedIn:
Share Customer Success Stories: Showcase testimonials and case studies.
Highlight Social Impact: Demonstrate sustainability and community initiatives.
Feature Founders’ Journeys: Give insights into company origins and milestones.
7. Host Live Events
Live events on LinkedIn increase engagement and build trust with your audience.
Effective LinkedIn Live Strategies:
Host Webinars & Q&A Sessions: Provide real-time value.
Promote in Advance: Increase attendance through pre-event marketing.
Engage Viewers: Respond to live questions and comments.
Why Choose Bestow for Your LinkedIn Marketing?
Navigating LinkedIn’s evolving landscape requires expertise, and that’s where Bestow, the best social media marketing agency, comes in. Our social media management services help brands achieve their LinkedIn goals through:
Tailored Content Strategy: Engaging posts optimized for LinkedIn algorithms.
AI-Powered SEO & Analytics: Data-driven insights to improve reach and engagement.
LinkedIn Advertising Expertise: Crafting high-performing LinkedIn advertising campaigns.
Brand Authority Development: Positioning your business as an industry leader.
Take Your Call Now!
By implementing these LinkedIn marketing strategies, brands can unlock new opportunities beyond job postings. Whether it’s short-form videos, employee advocacy, AI-driven engagement, or LinkedIn Live events, each tactic helps strengthen your presence and drive business growth. And with Bestow’s expert guidance, your brand can dominate LinkedIn like never before.
Ready to elevate your LinkedIn presence? Connect with Bestow today and transform your LinkedIn marketing strategy into a powerful growth engine.