Unlock The Social Media Secrets That Can Transform Your Educational Brand

Did you know? Studies show that 78% of local businesses use social media to boost brand awareness, and posts with visuals get up to 10 times more engagement than text-only content. For educational brands, having a strong social media presence is no longer optional; it’s essential.

Why it matters : Parents and students increasingly turn to social media to learn about educational options. Without a clear strategy, your brand risks being ignored while competitors capture attention.

In this blog, we’ll cover:

Ready to take your educational brand’s social media to the next level? Partnering with an expert education marketing agency like Bestow gives schools and colleges the edge to amplify visibility, boost engagement, and drive meaningful results.

Don’t just take our word for it; see how we helped iLEAP Club, a popular soft skills development program for kids in Canada, enhance their social media presence and boost student engagement in this detailed case study: Read Here

How Schools and Colleges Can Leverage Social Media Marketing

Think of social media as your school’s digital playground. It’s a place to share wins, celebrate people, and show off what makes your campus special. Here’s how schools and colleges can make the most of it:

1. Sharing Success Stories and Student Achievements

Showcase student milestones to build trust with prospective learners.

Example : Post a short Instagram reel of a student who just won a science fair competition, with a caption like “From classroom ideas to the national stage, meet Riya, our young innovator!” This not only celebrates the student but also shows prospective parents what’s possible at your institution.

2. Promoting Events, Admissions, and Programs

Use tailored campaigns to strengthen social media marketing for schools and colleges, driving higher visibility during admissions.

Example : Run a countdown series on Instagram Stories for the upcoming admission deadline. Each day features a different aspect of campus life (labs, sports, library). Pair it with a “Swipe Up to Apply” CTA to boost enrollment inquiries.

3. Engaging Alumni Networks for Reputation Building

Alumni stories add credibility while boosting overall social media presence for educational institutes.

Example : Share a LinkedIn post featuring an alum who’s now working at a top company, with a short testimonial like “My journey started here…”. Alumni resharing these posts expands your reach to their networks, reinforcing your credibility.

4. Using Storytelling to Showcase Campus Life

A creative approach helps demonstrate how educational brands use social media to connect emotionally with students and parents.

Example : Share an Instagram Reel of students rehearsing for the annual fest with behind-the-scenes moments. Builds buzz and shows your campus spirit. Also, it’s a fun activity for existing students, as it also gives them a buffer from studies and helps with creativity.

5. Organising Themed Campaigns Around Academic Milestones

Celebrate admissions season, graduation, or exam results with creative posts and hashtags that spark conversations.

Example : Launch a “#NewBeginnings” campaign where newly admitted students share selfies with their admission letters, or a “#ProudGrad” series highlighting graduation day moments.

6. Allowing Student and Alumni Takeovers

Give students or alumni control of your Instagram or LinkedIn for a day to share their experiences and boost relatability.

Example : Let a current student run your Instagram Stories during their typical college day, from grabbing coffee to attending lectures and evening club meetings. It feels real and relatable and instantly boosts engagement.

7. Covering Real-Time Events

Bring the buzz of campus events straight to your audience’s screens.

Example : During the annual debate competition, live-tweet key arguments and audience reactions or stream highlights on Instagram Live. It makes prospective students feel like they’re right there in the auditorium, building excitement and FOMO.

8. Posting Quick Explainer Videos and Tutorials

Simplify complex topics with bite-sized videos to showcase faculty expertise and build credibility.

Example : Post a 60-second video where a math professor explains a tricky concept like “Pi in Real Life” using everyday examples. These quick explainers not only showcase faculty expertise but also help your content get shared among students preparing for exams.

9. Career Tips & Skill-Building Content

Post quick career advice, resume hacks, or skill-development tips from faculty or alumni to add value beyond academics.

Example : Share a LinkedIn carousel with “5 Resume Hacks Every Fresh Graduate Needs” created with input from your alumni working in HR. This keeps your audience hooked while reinforcing your brand as future-focused.

Role of Social Media in Enhancing Student Engagement

Student engagement today extends far beyond the classroom. Social media offers schools and colleges powerful tools to connect with learners, encourage participation, and build communities that feel alive and interactive.

Here’s how institutions can harness it effectively:

1. Encouraging Interactive Discussions and Polls

Polls, quizzes, and open discussions spark curiosity and keep students actively engaged, making learning feel more fun and interactive. Interactive polls and quizzes highlight the making learning more dynamic.

2. Using Live Sessions for Q&A and Webinars

Live events create real-time connections, allowing students to interact with faculty and peers in meaningful ways.

3. Building Online Student Communities

Social platforms foster online groups that strengthen a sense of belonging and increase participation.

4. Showcasing Student Voices Through UGC (User-Generated Content)

Sharing authentic student-created content boosts credibility and enhances overall social media presence for educational institutes.

Looking for a results-driven social media agency in Vadodara ? Let Bestow craft campaigns that deliver impact. Call us today!

The Top Social Media Platforms for Education Marketing Success

Think of each social platform as a unique stage where your institution performs for a different audience:

1. Instagram & Facebook: The Campus Storytellers

They capture the heart of student life through reels, stories, and event highlights. Perfect for building emotional connections with parents and prospective students. A perfect Facebook marketing strategy tells your story and connects with the audience.

2. LinkedIn: The Professional Showcase

This is where your academic achievements, alumni success, and faculty expertise shine. It’s not just networking; it’s about positioning your institution as a “thought leader in digital marketing for the education sector.”

3. YouTube: The Virtual Classroom

From campus tours to tutorials, YouTube turns your institution into a resource hub. By posting a few lectures, we can highlight what the new students can expect. It gives prospective students a real sense of what learning (and living) at your institution looks like.

How Bestow Turns Digital Presence Into Real Impact for Institutions

Bestow bridges the gap between awareness and admissions with digital-first strategies designed for educational brands. We help institutions engage, inspire, and convert students by leveraging the right social media platforms and building a standout online presence.

Also, are you looking for a trusted B2B social media marketing agency in Ahmedabad ? With its presence in Ahmedabad, Vadodara, & Rajkot, Bestow not just manages the social media but is also among the best ad agencies where we bring together creativity and strategy and convert it into measurable results.